Hugo by Hugo Boss

Inspired by the adventure of the African continent, the new BOSS menswear collection is a modern, tailored presentation of classic safari style. Durable fabrics, tailored lines, and a colour palette taken from the vibrant reds of the Masai, the khaki sands of the savannah and the blue Atlantic coastline.


The tailored business style is updated: the grey double-breaster pairs with a cardigan in Masai red. Daywear classics display surprising features – including a detachable hood on a waxed summer trench. The storied safari style travels through time to the 21st century, always on the road. Even the doublebreasted suit is crafted of highly robust, luxury fabric – designed to withstand a cross-country marathon in a 4WD. The safari jacket goes casual with a drawstring around the hips. The pockets are reinforced with lamb leather, the epaulettes barely there. Enter the new saharienne silhouette – a key item for 2014. Accessories include high-twist twill with double monk strap shoes and a leather weekend bag, which doubles as a slim tote for business or pleasure.


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